Boost Your Prop Firm’s Trustpilot Score in Just 30 Days – Here’s How

Low Trustpilot score hurting your prop firm? Follow these proven tactics to improve credibility, gain trader trust, and boost sign-ups in just 30 days.

Trust is everything in the world of proprietary trading. Before a trader joins a prop firm, they do their research. And where do they look first? Trustpilot.

Your Prop Firm’s Trustpilot Score isn’t just a number—it’s your reputation. A low score? That’s a red flag. It makes traders second-guess signing up. It kills your ad performance. And worst of all? It pushes traders straight into the hands of your competitors.

The good news is, you can fix it. And you don’t need a year to do it. In the next 30 days, you can turn things around, build trust, and start attracting more traders. Here’s how.

Step 1: Fix Your Website to Build Credibility

Let’s start with something obvious but often overlooked—your website.

If a trader clicks on your site and it looks outdated, slow, or unprofessional, they won’t even bother checking reviews. They’ll assume your firm isn’t legit and leave before you even have a chance to convince them.

Your website needs to do three things immediately:

• Prove your firm is real

• Show traders that others trust you

• Make it easy for them to buy challenge

How do you do that?

First, add payout proof—real screenshots, real certificates, and real trader success stories. Traders need to see that people are actually making money with your firm.

Second, put your Prop Firm’s Trustpilot Score front and center. If your score is above 4.5, show it on your homepage. Make sure traders see it before they see anything else.

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And finally, compare yourself to the competition. A simple comparison table showing why your firm is better can push traders to buy a challenge right away.

If your website doesn’t build trust, nothing else will work. Fix it first.

Step 2: Actively Manage Your Reviews

A bad review doesn’t just hurt your score—it hurts your entire business. If traders see too many negative reviews, they’ll assume your firm is a scam.

The problem? Most prop firms don’t respond to bad reviews. They just let them sit there, scaring off potential traders.

That’s a huge mistake.

Every single review matters. Every. Single. One. And here’s what you need to do.

• Reply to every review, good or bad. Thank traders who leave positive reviews. And for the negative ones? Don’t ignore them—address them. A well-handled complaint shows that your firm actually cares.

• Ask happy traders to leave reviews. Most satisfied traders won’t write reviews unless you ask. So ask. Whether it’s through email, Discord, or direct messages, remind them that their feedback matters.

• Fix real complaints. If you keep getting the same negative feedback—delayed payouts, slow support, unclear rules—fix the problem. Your score will never improve if traders keep running into the same issues.

A prop firm that actively manages its reputation is a prop firm that traders trust.

Step 3: Use Social Proof to Your Advantage

Traders trust other traders.

If they see real people getting funded and getting paid, they’ll feel more confident about signing up. That’s why social proof is one of the fastest ways to improve your Prop Firm’s Trustpilot Score.

Here’s what you need to do:

• Post real testimonials—screenshots, videos, anything that proves your firm pays out.

• Encourage traders to share their experiences on social media. If a trader just got funded, ask them to post about it.

• Create a dedicated “success stories” page on your website. If traders see that others are making money, they’ll want to join too.

Building trust isn’t just about reviews. It’s about showing traders that your firm delivers on its promises.

Step 4: Improve Customer Support

If there’s one thing that kills a Prop Firm’s Trustpilot Score, it’s bad support.

A trader has an issue. Maybe it’s a payout delay, a technical problem, or just a question about the rules. If they reach out and get ignored? They’re heading straight to Trustpilot to leave a one-star review.

You can prevent this by doing three things:

• Make sure your support team responds fast. If traders wait days for a reply, they’re going to get frustrated. Speed matters.

• Create a help center with answers to common questions. The more traders can solve their own problems, the less likely they are to complain.

• Follow up on bad reviews. If a trader left a negative review, reach out and try to fix the issue. Sometimes, a simple fix is all it takes to turn a bad review into a good one.

Customer support isn’t just about solving problems—it’s about protecting your reputation.

Step 5: Use Marketing That Builds Trust

You can run the best ads in the world, but if traders don’t trust your firm, they won’t buy challenge.

That’s why your marketing needs to focus on trust first.

• Highlight your Prop Firm’s Trustpilot Score in your ads. If it’s above 4.5, make sure traders see it.

• Run content marketing that educates traders. Blog posts, social media, and YouTube videos can all position your firm as a trusted industry leader.

• Use referral programs. When traders trust you, they’ll bring in more traders.

Marketing isn’t just about getting clicks—it’s about getting traders to believe in your firm.

Final Thoughts: Take Control of Your Reputation Now

Your Prop Firm’s Trustpilot Score isn’t just a number. It’s the difference between a trader signing up or walking away.

A bad score hurts everything—your credibility, your conversions, your ad performance. But a great score? That’s a game-changer. It builds trust. It increases sign-ups. It makes everything in your business easier.

The steps are simple. Fix your website. Manage your reviews. Use social proof. Improve support. And build trust through marketing.

Need help doing all this? GrowYourPropFirm is the marketing agency built specifically for prop firms. From SEO and digital marketing to review management, PR, website development, and affiliate marketing, they handle everything.

If you’re serious about improving your reputation and growing your firm, book a call today. Because if you don’t take control of your reputation, your competitors will.