How to Measure the Success of Your Affiliate Program

Is your affiliate program actually working? Track sales, clicks, conversions, and more to measure success and boost profitability.

Affiliate marketing sounds like a dream, right? More traders, more revenue, more brand exposure. But here’s the catch—if you’re not tracking the right numbers, you could be wasting time and money.

So, how do you know if your affiliate program is actually working? Let’s break it down.

1. Are Affiliates Driving Sales?

Let’s be real—sales are what matter most. If an affiliate isn’t bringing in funded accounts, what’s the point?

Look at the numbers. Who’s actually performing? Who’s just taking up space?

If an affiliate isn’t getting results, ask why. Are they reaching the right people? Is their messaging off? Do they even know what they’re doing?

Sometimes, they just need better materials. Other times… it’s time to move on.

2. Are People Clicking? (CTR Check)

Just because a link is out there doesn’t mean people are clicking it.

That’s where click-through rate (CTR) comes in. If no one’s clicking, maybe the call to action is weak. Or maybe their audience doesn’t care.

But here’s the kicker—high clicks don’t always mean success. If people are clicking but not signing up, the problem might be on your end. Maybe the landing page isn’t convincing enough.

Clicks are nice. Conversions are better.

3. Are Clicks Turning into Clients?

Okay, so people are clicking. But are they actually signing up?

If your site’s getting traffic but no one’s taking action, something’s off. Maybe the sign-up process is annoying. Maybe the offer isn’t clear. Maybe the affiliate is sending the wrong kind of traffic.

More visitors aren’t the answer. The right visitors are.

4. Are Clients Sticking Around?

Not all traders are created equal.

Some sign up, trade regularly, maybe even upgrade their accounts. Others? They take a quick look and disappear.

That’s where Customer Lifetime Value (CLV) comes in. If an affiliate is sending you people who vanish after a trade or two, that’s a problem.

But if their referrals are sticking around, staying active, and actually trading? That’s gold.

5. Is Your Program Actually Profitable?

Running an affiliate program isn’t free. Commissions, bonuses, resources—it all adds up.

So, the big question: Are you making more than you’re spending?

Look at your Return on Investment (ROI). If it’s not where it should be, maybe your commission structure needs adjusting. Maybe some affiliates just aren’t worth the cost.

At the end of the day, if it’s not profitable, something has to change.

6. Who’s Bringing in the Most Value? (EPC Check)

Not all traffic is created equal.

Earnings per click (EPC) tells you how much money each click is bringing in.

High EPC? That means an affiliate is sending you high-quality traffic that actually converts.

Low EPC? Either their audience isn’t the right fit, or their approach needs tweaking.

Before cutting them loose, help them improve. A few small changes could turn them into top performers.

7. Are Refunds and Chargebacks a Problem?

Not all sales are good sales.

If an affiliate is bringing in a ton of refunds or chargebacks, that’s a huge red flag.

Maybe they’re overpromising. Maybe they’re using shady marketing tactics. Either way, it’s a problem.

Bad sales are worse than no sales—because they cost you money.

8. Are Affiliates Actually Promoting?

Some affiliates sign up… and then do absolutely nothing.

Others? They’re out there creating content, engaging with their audience, and actively driving traffic.

Check their activity. Are they opening your emails? Posting about your brand? Talking to potential clients?

If they’re just sitting there, it might be time for a nudge—or time to cut them loose.

9. Is Your Brand Growing?

Not every affiliate will bring in instant sales. And that’s okay.

Some of them are building awareness—getting your name out there, driving more website traffic, starting conversations in trading communities.

So, check your brand searches, referral traffic, social media mentions. Sometimes, the biggest impact isn’t just in sales—it’s in visibility.

Final Thoughts

A successful affiliate program isn’t just about getting sign-ups. It’s about tracking the right numbers, making smart adjustments, and focusing on long-term success.

Sales, conversion rates, lifetime value—all of it matters.

And if you’re looking to scale your affiliate program, GrowYourPropFirm has the tools to help.

Let’s build something great together.