How to Track the Performance of Your Prop Firm Ads

Struggling to track your prop firm ads? Learn the key metrics that matter, how to optimize performance, and stop wasting money on ineffective ads.

Running ads for your prop firm can feel like throwing money into a black hole if you don’t track what’s actually working. You spend, you wait, and then what? Are traders signing up? Are you making profits, or just paying for clicks?

We’re breaking down how to track your prop firm ads the right way. By the end, you’ll know exactly what to look at, what tools to use, and how to make smarter decisions with your ad budget.

Let’s get started.

Why Tracking Your Ads is Super Important

Imagine you’re fishing. You wouldn’t just throw bait into the water and hope for the best, right? You’d check which bait works, where the fish are, and how many you’re actually catching.

Tracking your ads works the same way. Without it, you’re just guessing. But with proper tracking, you can:

• See what’s working – Which ads bring in the most traders?

• Save money – Stop wasting cash on ads that don’t perform.

• Improve your message – Find out what traders actually respond to.

• Make more profits – Because at the end of the day, that’s the goal, right?

So let’s dive into what numbers actually matter when tracking your ads.

The Key Numbers You NEED to Track

You don’t have to be a math genius to track ads—just focus on these key numbers.

1. Click-Through Rate (CTR) – Are People Clicking?

This tells you how many people click your ad after seeing it. If nobody’s clicking, your ad isn’t catching attention.

Example: You show your ad 1,000 times, and 50 people click. That’s a 5 percent CTR.

If your CTR is low: Try changing the image, headline, or call to action (the part that says “Sign Up Now” or “Start Trading Today”).

2. Conversion Rate – Are Clicks Turning into Sign-Ups?

Getting clicks is great, but what matters more is how many of those people actually sign up for your prop firm.

Example: 100 people click your ad, but only 5 sign up. That’s a 5 percent conversion rate.

If your conversion rate is low: Maybe your landing page is confusing, slow, or doesn’t explain your offer well.

3. Cost Per Acquisition (CPA) – How Much Are You Paying for Each Trader?

This tells you how much money you’re spending to get one person to sign up.

Example: You spend 500 dollars on ads, and 10 people sign up. That means your CPA is 50 dollars per trader.

If your CPA is too high: You might need to improve targeting, lower ad costs, or make your landing page convert better.

4. Return on Ad Spend (ROAS) – Is It Worth It?

This is the big one. Are your ads actually making money?

Example: You spend 1,000 dollars on ads, and those traders bring in 3,000 dollars in revenue. That’s a ROAS of 3x – meaning you make 3 dollars for every 1 dollar spent.

If your ROAS is low: You might need to increase prices, improve trader retention, or adjust your ad strategy.

The Best Tools for Tracking Your Ads

You don’t need expensive software to track your ads properly. Here are the best free tools to get started:

• Google Analytics – Tracks what people do on your website after clicking your ad.

• Facebook Pixel – Helps with retargeting people who clicked your ad but didn’t sign up.

• Google Ads Conversion Tracking – Shows exactly which ads led to sign-ups.

• UTM Links – Adds special codes to your ad links so you can track them in Google Analytics.

Pro tip: If you’re not using UTM links, you’re missing out on valuable data. It’s like putting name tags on your traffic so you know exactly where each visitor came from.

How to Fix Ads That Aren’t Working

If your ads aren’t performing well, don’t panic. Here’s how to fix them.

• A/B Test Everything – Run two versions of an ad to see which one performs better. Change one thing at a time—like the image, text, or call to action.

• Refine Your Targeting – Make sure you’re reaching the right traders. Maybe your ad is being shown to the wrong audience.

• Improve Your Landing Page – If people click but don’t sign up, your landing page might be the problem. Make sure it’s clear, fast, and mobile-friendly.

• Check Your Data Daily – Don’t just set up ads and forget about them. Track your numbers every day and make small improvements.

Final Thoughts: Track Smart, Spend Smart

Ads are an investment, not an expense—but only if you track them properly. When you understand what’s working and what’s not, you can spend less, get more sign-ups, and grow your prop firm faster.

If you need expert help with prop firm marketing, GrowYourPropFirm has got you covered. They specialize in ads, SEO, and digital marketing to help your prop firm scale profitably.

Want better results from your ads? Reach out to GrowYourPropFirm today.