The Best Social Media Platforms for Prop Firms in 2025

Which social media platform is best for prop firms in 2025? Find out where traders engage the most and how to use each platform effectively.

If you run a prop firm in 2025, social media isn’t just nice to have—it’s a must. Traders spend hours on social platforms every day. They look for trading tips, talk about the markets, and decide which firms they can trust.

But not every social media platform is the same. Some help you build a brand, some grow a community, and some actually bring in new traders. So, which ones should your prop firm focus on? Let’s break it down.

Facebook: Still the Best for Ads and Big Reach

People say Facebook is dying, but the numbers don’t lie. With 178 million monthly users in the U.S., it’s still the biggest social media platform out there.

Why does that matter? Because Facebook ads are powerful. You can target people who are already interested in trading, prop firms, or finance. Instead of hoping the right people find you, Facebook helps you put your firm right in front of them.

And it’s not just about ads. Facebook Groups are full of traders sharing ideas and market updates. Running your own group—or being active in others—can help your firm build trust and authority.

Best ways to use Facebook for your prop firm:

• Run ads to reach new traders
  
  

• Start a Facebook Group to build a community
  
  

• Post daily market updates and trading tips
  
  

Instagram: Show Your Brand, Build Trust

Instagram is all about visuals, and that makes it perfect for trading content. Think about it—traders love seeing charts, success stories, and quick market insights. And with 143 million U.S. users, there’s no shortage of people to reach.

Stories and Reels are where the real action is. A short video of a trader who passed your challenge? That’s content people love to watch. And the more people engage, the more Instagram pushes your content to new viewers.

Best ways to use Instagram for your prop firm:

• Post success stories from funded traders
  
  

• Share short, engaging Reels about trading strategies
  
  

• Work with finance influencers to boost brand awareness

TikTok: Where Traders Go to Learn (and Have Fun)

If you think TikTok is just for dance videos, think again. Trading content is huge here. Hashtags like #forex and #trading have billions of views, and TikTok’s algorithm makes it easy to go viral overnight.

The best part? You don’t need a big following to get noticed. If your content is helpful or entertaining, TikTok will show it to thousands—maybe even millions—of traders.

Best ways to use TikTok for your prop firm:

• Post quick trading tips and myths
  
  

• Use trending sounds and challenges to get more views
  
  

• Share “day in the life” videos of traders in your prop firm

LinkedIn: The Place for Serious Traders

LinkedIn isn’t just for job hunters—it’s where professional traders and finance experts connect. With 80 million active users in the U.S., it’s the best social media platform for credibility.

If you want to attract experienced traders, LinkedIn is the place to post market insights, industry updates, and firm achievements. It’s also great for networking and forming partnerships.

Best ways to use LinkedIn for your prop firm:

• Share deep insights on trading and prop firm trends
  
  

• Network with serious traders and finance professionals
  
  

• Post company updates and success stories

YouTube: The Best for Long-Form Content

While short videos are popular, YouTube is still the top platform for in-depth trading content. It’s where traders go when they want to really understand strategies, market analysis, or prop firm reviews.

Unlike TikTok or Instagram, YouTube videos stay relevant for months or even years. A well-made tutorial can keep bringing in new traders long after it’s posted.

Best ways to use YouTube for your prop firm:

• Post detailed trading tutorials and strategy guides
  
  

• Share trader interviews and success stories
  
  

• Run ads to attract traders actively searching for a prop firm
  
  

Which Social Media Platform Should Your Prop Firm Use?

The right platform depends on your goals.

• Want huge reach and powerful ads? Go with Facebook.
  
  

• Need engagement and brand building? Instagram and TikTok are must-haves.
  
  

• Looking for credibility and professional connections? LinkedIn is key.
  
  

• Want to educate and build trust over time? YouTube is the best bet.
  
  

But here’s the thing—social media marketing takes time, skill, and the right strategy. You need to know what content works, where your audience spends time, and how to turn engagement into real signups.

That’s where GrowYourPropFirm can help.

They offer SEO, digital ads, social media management, affiliate marketing, PR, website development, and more—everything a prop firm needs to grow.

Want to take your prop firm to the next level? Check out GrowYourPropFirm today.