The Power of User-Generated Content for Prop Firms

What makes user-generated content a game-changer for prop firms? Explore its power to build trust and drive growth effortlessly.

What is user-generated content? To answer that, it is literally what it sounds like: user-generated content. Consider customer-generated reviews and social media posts, videos and blog posts, or even customer unboxing videos. It is brand user-generated content, not owned by the brand itself. And that is where its power lies. It is intact, it is true, and it builds instant trust.

If you see another trader sharing their success with a funded account or posting their profit chart on Instagram – nothing feels more real than that – or as real as an advertisement ever could. And this is the beauty of user-generated content — it is genuine, it is raw, and it goes directly to the audience.

The Importance of UGC for Prop Firms Has Never Been Higher

Next up is the actual prop firms themselves. Trust is paramount in such a competitive space. Traders require the comfort of knowing they are going onto a real platform that will produce and, most importantly, a platform that traders identical to them are successful on.

This is where user-generated content, aka UGC, becomes the subtle x-factor to your strategy. It can be just a simple Instagram post of a trader posting their payout with your brand name, a YouTube video explaining their trial with your challenge, or even a good review on Trustpilot; it is all social proof that you are doing the right thing.

Why is this so impactful? Because a trader believes another trader. And when they see others enjoying the same success, they think, “If they can do it, so can I.” And that very mindset turns curious prospects into paying customers for life.

UGC Instills Confidence in an Industry Ruled by Reputation

In the world of prop trading, reputation is everything. You will not survive if people do not trust your firm — point blank. Which no ad campaign can ever do: it brings humanity to your brand that demonstrates the real-world impact of what you sell.

Think about a trader scrolling on TikTok. They find a video of someone recording how they passed your prop firm’s evaluation and were funded. That’s not marketing; that is a soul-checked recommendation.

Prospects no longer want to be sold to. They need a tale; they want a true experience, a real, relatable scenario. UGC serves it all on a platter.

Why Content Created by Investors Is a Win-Win for Prop Firms

We can dive deeper into this. But what can user-generated content do exactly for a prop firm?

Authenticity Wins Every Time

Remember, UGC comes right from your traders. It is raw, authentic, and way more relatable than anything coming from a brand. In an industry replete with skepticism, this authenticity builds trust, which is priceless.

It’s Free (Well, Almost)

Instead of spending thousands to create content, why not leverage your traders who are doing it for you anyway? A satisfied trader who has lived that experience is basically doing your marketing at no cost. The only homework you have is to give them a voice.

It Drives Engagement

Traders join the conversation when they observe others tagging your firm or utilizing your hashtag. The beauty of UGC is that it generates engagement across the board.

Social Proof = Higher Conversion

Social proof is powerful. Prospective clients benefit from seeing others succeed with your firm. And sign-ups follow from trust; it really is as simple as that.

Improves SEO

Fun fact: search engines also love UGC. Getting online reviews, testimonials, and social media shoutouts is great for your online presence and will help you gain organic traffic to your website.

How to Get UGC for Your Prop Firm

How do you convert traders to write content on your behalf? It’s easier than you think.

First, make it simple. Create a branded hashtag for your firm—something memorable and easy to use, like #FundedBy[YourFirm].

Second, incentivize it. Reward people with minor prizes such as complimentary resets, discount vouchers, or social media praise for traders who share their success stories.

Third, interact with them — literally! Engage with their posts by liking, sharing, and commenting. Not only does this create a small sense of community, but it also inspires others to join in.

And finally, embrace UGC all around. Display it on your website, include it in your email newsletters, and post it to your social media accounts. Traders will be more likely to share their experiences once they see their peers get the recognition they deserve.

Names of Companies Succeeding Through UGC

Still not convinced? Let’s analyze some practical examples.

GoPro is a classic case. They grew their entire brand based on having users post videos taken by their camera. Just like with prop firms, you can incentivize traders to post screenshots of their payments or videos explaining how they passed your evaluation.

Then there’s Airbnb. They display real-life guest experiences with the help of UGC, which instills a sense of trust between future users. What can prop firms learn from them? Prop firms could share success stories or the testimonials of funded traders.

These examples demonstrate one thing — UGC does its magic, and it works for industries.

The Bottom Line: Why Prop Firms Must Have UGC Now

Not a fad — the future of marketing, especially for prop firms, is user-generated content. Very cost-effective, quite powerful at building trust, and authentically appealing! UGC differentiates you from the myriad of options traders have available to them.

For prop firms that want to scale, you should start using UGC right now. If you are unsure where to begin, that is why GrowYourPropFirm comes into the equation.

From social media management to affiliate marketing and everything in between, GrowYourPropFirm has ground-breaking tools to help you make your traders become advocates for your offering. Their one-stop marketing solutions will not only help you bring an abundance of traders to your project but also create a loyal community that will lead to long-term growth.

So why wait? To use user-generated content: co-create tutorials. Get in touch with GrowYourPropFirm today.