Video content builds trust, simplifies trading concepts, and increases conversions. See why prop firms should prioritize video over traditional text.
Who actually reads long articles about prop firms anymore? Traders are busy, the markets move fast, and no one has time to scroll through endless text just to find out how a firm works.
That’s why video content isn’t just better than text—it’s essential. If your prop firm is still relying on blogs and PDFs to attract traders, you’re leaving a ton of potential on the table.
So, let’s talk about why video is the real game-changer.
1. Video Grabs Attention Instantly
You ever open an article, see a massive wall of text, and just… close it? Yeah, same.
That’s the problem. Traders today—especially Millennials and Gen Z—don’t have the patience to sit through long, dry explanations. They want quick, engaging, straight-to-the-point content.
And guess what? Studies show people remember 95% of a message when they watch a video, but only 10% when they read it. That’s a huge gap.
If your prop firm is still relying on blog posts alone, you’re probably losing traders who would rather just watch a 2-minute video explaining everything.
2. Video Builds Trust Faster Than Text
Let’s be real—anyone can type up a fancy article claiming their firm is “the best.” But seeing is believing.
Video gives traders proof. They can watch live trade breakdowns, see your platform in action, and even hear real testimonials from other traders. That kind of transparency builds trust way faster than text ever could.
Some of the best video content for building trust?
– Live trading session breakdowns – Show exactly how trades play out.
– Platform walkthroughs – Let traders see what they’re signing up for.
– Trader testimonials – Real stories, real results.
People want to see your firm in action—not just read about it.
3. Higher Engagement = More Conversions
Let’s talk numbers.
Video content gets 1,200% more shares than text and images combined. That’s massive for exposure.
And it’s not just about getting views—video converts. A well-crafted explainer video on your firm’s funding model or profit-sharing system can bring in way more sign-ups than a text-heavy webpage ever will.
Why? Because people understand it faster. When traders can see exactly how your firm works, they’re much more likely to take action.
4. Video Makes Trading Concepts Easier to Understand
Let’s be honest—trading can get complicated fast.
Leverage, drawdown, execution speed… not exactly beginner-friendly topics, right?
But video simplifies things. Instead of making traders read a dry, technical article, you can show them:
– Use real-time trade examples to explain concepts.
– Add charts and visuals to make stats easier to digest.
– Use animations to break down complex strategies.
Imagine trying to explain risk management in text vs. a video where you visually walk through a trade. Huge difference.
5. Better SEO and Social Media Reach
Here’s something most prop firms overlook—Google and social media LOVE video content.
Websites with videos are 53 times more likely to appear on the first page of Google. And on social media? Video content gets way more reach than any blog post ever could.
Platforms like YouTube, Instagram, and TikTok are now huge for financial content. A single well-made video could bring in thousands of new traders. Try doing that with just a blog post.
6. Video Isn’t as Expensive as You Think
A lot of firms hesitate to invest in video because they think it’s too expensive. But here’s the thing—it’s never been cheaper to create high-quality videos.
You don’t need a fancy studio setup. With today’s editing software, AI tools, and even just a decent smartphone camera, your firm can produce professional-looking content without breaking the bank.
Plus, video has way more longevity than text-based ads. A single educational or promotional video can be repurposed across multiple platforms, giving you more reach for less money.
7. Video Builds a Community, Not Just a Brand
At the end of the day, the best prop firms aren’t just businesses—they’re communities. And video is the best way to connect with traders.
Live streams, Q&A sessions, and interactive webinars create real conversations. Instead of just reading an article, traders can engage, ask questions, and feel like they’re part of something bigger.
And when traders feel connected to a firm? They stick around.
It’s Time to Go All-In on Video
Bottom line? Video isn’t the future—it’s already the present.
If your prop firm isn’t using video content yet, you’re falling behind. But the good news? You can start right now.
And if you need expert help, GrowYourPropFirm has got you covered. From SEO and digital marketing to full-scale video production, we help prop firms stand out in a crowded market.
So, if you’re ready to take your firm to the next level—let’s make it happen.
