Struggling to find affiliates who actually deliver results? Discover how to attract, support, and retain high-quality affiliates for your prop firm.
If you run a prop firm, you already know—growth doesn’t happen overnight. You need traders. And one of the best ways to get them? Affiliates.
But here’s the thing: not all affiliates are worth your time. Some bring in serious traders, while others? Just looking for quick commissions with no real engagement.
So, how do you attract the right ones? The ones who actually bring in traders that stick around? That’s what we’re breaking down today.
What Makes a Good Affiliate?
Before you start recruiting, you need to know what you’re looking for.
A good affiliate isn’t just someone with a big audience. You want people who actually understand trading, people whose followers trust them. Because trust is what gets traders to sign up—and more importantly, stay.
So, who fits that profile? Trading educators, finance influencers, content creators who actually engage with their audience. If they’re just blasting out links with no real connection to their community, they’re not the kind of affiliate you want.
Your Commission Structure Matters—A Lot
Let’s be real—affiliates are in it for the money. If your commission model isn’t competitive, they’ll just move on to another firm.
But it’s not just about offering high commissions. It’s about structure. Long-term revenue sharing usually works better than one-time payouts. Why? Because it keeps affiliates invested. The more their referrals trade, the more they earn.
And if you really want to keep them engaged, add performance-based bonuses. Reward the ones bringing in serious volume, and they’ll keep pushing your firm over the competition.
Give Affiliates Everything They Need to Sell
Even the best affiliate can’t promote your firm properly if you don’t give them the right tools.
They need high-quality creatives—banners, social media posts, email templates. The easier you make it for them to promote, the better their results.
And don’t just throw them a link and call it a day. Give them real content—market updates, educational materials—things they can share that add value to their audience. That’s how you make affiliates effective, not just active.
Make Your Program Transparent
Nothing kills an affiliate program faster than a lack of trust. If affiliates don’t feel like they’re getting paid fairly, they’re out.
So, be transparent. Have a solid tracking system. Let them see their clicks, conversions, and commissions in real time.
And be clear about payments. When do they get paid? What counts as a valid referral? No hidden terms, no vague rules. The more upfront you are, the more confidence they’ll have in working with you.
Building Long-Term Relationships
The best affiliate programs aren’t just about transactions—they’re about partnerships. If you treat affiliates like disposable marketers, they’ll treat your program the same way.
Check in with them. Offer exclusive insights. Maybe even run contests or incentives to keep them engaged.
And don’t forget the small things—a simple “thank you,” a shoutout, or a bonus for top performers goes a long way. Affiliates who feel valued stick around.
Make It Easy for Affiliates to Find You
Even if you have the best affiliate program, it won’t matter if the right people don’t know about it.
So, make some noise. Have a clear affiliate page on your site. Talk about your program on social media. Get in touch with trading influencers directly.
And if you really want to stand out, offer something unique. Maybe it’s higher commissions for the first month, maybe it’s exclusive tools for affiliates. Whatever it is, make your program impossible to ignore.
Final Thoughts
Attracting top-tier affiliates isn’t just about throwing out high commissions. It’s about giving them the right tools, being transparent, and actually treating them like partners.
If you do it right, you won’t just get affiliates—you’ll get long-term advocates who help scale your firm the right way.
And if you’re looking for expert help managing your affiliate program, GrowYourPropFirm can make it happen. Reach out today, and let’s take your growth to the next level.
